Luxury Traveler Statistics - Use Internet While Making Travel Arrangements

A study released by Yahoo! Search Marketing reports that 87% of consumers taking high-end vacations use the Internet to some capacity in making their travel arrangements. Yahoo! surveyed 401 people who had stayed at a luxury hotel at least twice in the past two years, reportedly had an average income of $70,000, and were between the ages of 40 and 64, on average.

In addition, the study reports that 61% of respondents used the Internet to purchase their most recent vacation. Yahoo! broke down the luxury travelers by which tools they used to make their decisions:

57% used general search engines
54% consulted online travel agencies
44% went to online travel suppliers
10% used chatboards and blogs

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