Travel in California is back and going strong, according to
the experts who see higher bookings and growth in the hotel sector.
While travel in California took a "hit" in the economic
downturn of 2008, travel has been steadily growing with particularly markets
targeted for potential future growth. Those markets include countries such
California's strong summer visitor segments from the hot
desert states of Arizona and Nevada continue to be a mainstay of the
strongest travel season which typically runs from May through September.
Among the growing outreach of cities and marketing groups to
position their California destinations in a competitive marketplace, the
state has seen dozens of new entities spring up with funding sometimes
dedicated to a particular project or time frame. Other efforts may be done
in-house through chambers of commerce and cities in California.
One thing is certain. Tourists seek new and unique
experiences and are willing to explore the hidden gems within the California